‘Jogging’ in gyms, or ‘shopping’ in supermarkets, seem to have become usual activities in city life. At the destination of a supermarket, checkout counters are always waiting for us, just like the finishing line waiting for the jogger. Nowadays, a counter with a mechanical conveyor belt is standard apparatus in modernised supermarkets. Customers can easily place their goods on the belt, then the conveyor transports the goods to the cashier. The rolling direction of the conveyor implies the destination of shopping. Jogging on the conveyor belt of checkout counters instead of the treadmill, in the opposite direction of the cashier, can be an alternative way to rethink our daily movement. I am always interested in how images and human bodies relate to or reflect societies, and thereby produce aesthetic power.
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The Jog (Screening Version)
The Jog (Screening Version) from musquiqui on Vimeo.
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